# Biographis Creating Careers > Biographis ist die narrative Coaching-Beratung für Karriereentwicklung, Führung, Marke und Kommunikation. Gegründet und geführt von Pascal Geissbühler in Zürich. // Biographis is the narrative coaching consultancy for career development, leadership, brand and communication. Founded and run by Pascal Geissbühler in Zurich. Biographis begleitet Personen, Teams und Organisationen beim Schärfen ihres Profils, Stärken ihrer Positionierung und Erzählen ihrer Story. Der Ansatz verbindet Methoden aus Markenführung, Storytelling, Life Design, Laufbahnpsychologie und Leadership Coaching. Biographis supports individuals, teams and organizations in sharpening their profile, strengthening their positioning and telling their story. The approach combines methods from branding, storytelling, life design, career psychology and leadership coaching. --- ## Seiten / Pages - [Über Biographis (DE)](https://www.biographis.ch/biographis): Selbstverständnis, Idee, Werte, Medienbeiträge, Kontakt - [Angebot (DE)](https://www.biographis.ch/angebot): Schwerpunkte, Leistungen für Personen und Organisationen, Beratungsansatz, Aktivitäten - [Briefing (DE)](https://www.biographis.ch/briefing): Kontaktformular - [About Biographis (EN)](https://www.biographis.ch/en/biographis): About, Idea, Values, Media, Contact - [Services (EN)](https://www.biographis.ch/en/services): Focus, For Individuals, For Organizations, Approach, Activities - [Briefing (EN)](https://www.biographis.ch/en/briefing): Contact form --- ## Unternehmen / Company **Biographis** Corsohaus, Theaterstrasse 10, 8001 Zürich / Zurich, Switzerland T +41 44 261 67 61 info@biographis.ch https://www.biographis.ch **Inhaber / Founder:** Pascal Geissbühler — Kommunikations- und Karrierecoach, Marken- und Organisationsberater / Career and leadership coach, brand and story consultant. Background: executive board of a leading brand consultancy in Zurich, leadership of strategy and creative teams in rebranding and change projects, previously copywriter and media journalist. --- ## DE: Schwerpunkte (Zielgruppen) - **Corporate Leaders**: Führungskräfte und Experten – Marke, Purpose, Story, Auftritt - **Entrepreneurial Leaders**: Unternehmer, Gründer – Profil, Startup-Marken, Nachfolge in Unternehmerfamilien - **Creative Leaders**: Karrieren und Marken in Kreativbranchen, Medien, Design, Architektur, Kunst - **Future Leaders**: Junge Erwachsene, Studierende, Berufserfahrene vor Führungsrollen ## EN: Focus (Target Groups) - **Corporate Leaders**: Discover and align personal and corporate brand as a leader; develop purpose, story, train appearances and pitches - **Entrepreneurial Leaders**: Strengthen profile as entrepreneur or founder; create startup brands; clarify roles in entrepreneurial families - **Creative Leaders**: Sharpen profile for careers and brands in creative industries and arts; media, communication, marketing, design, architecture, art - **Future Leaders**: Research study options, launch a career, or prepare for a leadership role as an experienced professional --- ## DE: Angebot für Personen - **Stärken & Profil**: Standortbestimmung, Life Design Workshops, Laufbahnplan - **Entwicklung & Positionierung**: Job Crafting, Identität und Rolle gestalten, Skills entwickeln - **Berufliche Neuorientierung**: Profilschärfung, Potenzialentdeckung, Leadership-Kompass - **Stellensuche**: Personal Branding, Dossier, Social Media, Networking, Bewerbungscoaching bis Stellenantritt - **Präsenz, Präsentation & Kommunikation**: Pitch, Social Media, persönlicher Auftritt - **Startup Story**: Strategie-Narrativ, Markenstrategie, Rollenklärung im Gründungsteam ## EN: Services for Individuals - **Career Profile**: Self-reflection, life design workshops, career check with overview of key strengths and future scenarios - **Career Positioning**: Elaborate personal working identity, craft role and positioning, develop purpose - **Career Change**: Sharpen profile for a new role or initiate career transformation; define and launch leadership compass - **Self Placement**: Profile and job search strategy, personal branding, dossier and social media update, interview and assessment coaching until onboarding - **Personal Branding & Storytelling**: Narrative skills for presentations, pitches and interviews; develop core messages; invest in relationships - **Startup Story**: Develop strategic narrative for a business case, define brand strategy and startup identity --- ## DE: Angebot für Organisationen - **Marke & Strategie**: Arbeitgebermarke, Leistungsversprechen, Botschaften ausrichten - **Self/Team Leadership**: Führungskompass, Rollenklärung, Konfliktregulation, Coaching - **Präsentation, Kommunikation & Auftritt**: Pitch, Netzwerken, freie Rede, Grossanlässe - **Persönlichkeit & Career Empowerment**: Life Design, Job Crafting, Selbstführung - **Future Placement**: New-/Outplacement, Personal Branding, Stellensuche bis Stellenantritt - **Moderationen & Assessments**: Potential-Assessments, KMU-Nachfolge, Supervision ## EN: Services for Organizations - **Branding & Strategy**: Position individuals and organizations as attractive brands; align personal, employer and corporate branding; define value propositions and strategic story - **Self/Team Leadership & Storytelling**: Develop leadership compass; align roles and profiles with organizational narrative, values, strengths and goals - **Powerful Presence & Communication**: Network, communicate and inspire; train voice and presence from presentation to free speech - **Personality & Career Empowerment**: Life design and career coaching tools; strengthen self-leadership for innovation and change - **Future Placement**: New-outplacement through life designing; personal branding, search strategy, networking, interview training until onboarding - **Moderation & Assessment**: Selection and development assessments, succession planning, entrepreneurial family coaching, workshop facilitation --- ## Beratungsansatz / Approach **DE:** Narratives und ko-kreatives Coaching. Toolbox verbindet analytische mit kreativen Methoden, personenzentrierte mit systemischer Sichtweise. Fokus auf Handeln, nicht Planen. Disziplinen: Branding & Storytelling, Design Thinking, Life Design, Laufbahnpsychologie, Leadership Coaching, Organisationsberatung. **EN:** Narrative coaching or «leading by story» — co-creative process that strengthens identity and self-leadership. Toolbox covers both analytical and creative methods. Focus on doing, not planning. We start where standard tests end. Multi-disciplinary: coaching meets branding, storytelling, design thinking, life design, leadership and organizational development. --- ## Hochschul-Engagements / Academic Engagements ETH Zürich (MAS MTEC, CAS ELTV, emba ETH/HSG), ZHdK (CAS Design Leadership), ZHAW, Kalaidos Hochschule / University of Applied Sciences, Universität Zürich / University of Zurich, Universität Lausanne / University of Lausanne, Young Presidents' Organization (YPO) --- ## Ausgewählte Medienbeiträge / Selected Media Articles - Anchors in a fast-changing world / Berufsrollen im Wandel – ETH Blog, Jan. 2026 - Narrative Leadership – Leaders Magazine / Leaders Magazin, Sept. 2023 - The rediscovery of the self / Die Wiederentdeckung des Selbst – Swiss Leaders Newsletter, June 2023 - The Story of You – Talent Career, Oct. 2021 - Career and digital transformation / Karriere und digitaler Wandel – Neue Zürcher Zeitung, Nov. 2019 - Career Branding – Kommunikationsmanager, Dec. 2017 - 33 Questions / 33 Fragen – NZZ Executive, March 2018